Have a 15-word pitch (personal branding).
Being able to present yourself in a clear, punchy sentence can make all the difference. When a recruiter asks, “Tell me about yourself,ˮ they want to know what youʼre looking for, what you bring, and the type of environment where you thrive.
Examples:
Bilingual project manager, results-driven, excelling in digital transformation within a manufacturing context.
Full-stack developer passionate about performance optimization, seeking a visionary agile team.
Strategic, human-focused HR Director, driven by aligning systems with growth.
Write it. Test it. Get feedback.
And use it both on LinkedIn and in interviews.
Do your homework
Research the company and what drives it — growth, mergers, a digital shift? Youʼll come across as more credible if you show that you understand their reality.
Know your “productˮ You are the product
A good rep knows their strengths, blind spots, and what gives them a competitive edge. Be able to explain what you bring that others donʼt — in one sharp sentence.
Watch for the hidden job market, strategic roles rarely show up on job boards
They surface through news, LinkedIn moves, informal chats. Stay alert.
Leverage your network
Even if you think you donʼt have one, talk about your search. Yes, even to your aunt. You never know who knows whom. And follow up with gratitude, not expectations.
Let your CV shine
Without shining too much, no highlighters, emojis or overdesigned layouts. A strong CV is clear, targeted, typo-free, action-oriented, and titled properly. “Looking for a challenging opportunity…ˮ says nothing. Be specific.